Alan Cohen

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    Development Sin #1: Leaving “Serious” Testing Until the End

    “We’ll develop the device, then we’ll test it.” Do this, and your project’s timeline will explode. As product developers, we often fall into the trap of thinking “first we’ll build it, then we’ll test it.” After all, how can we do high-level testing until we have a complete prototype? But in my book “Prototype to…

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    Faster, Cheaper, AND Better? Impossible?

    In product development there’s an old adage: “Fast, cheap, good: you can only pick two.” The idea is that for any of these three attributes, increasing one has negative implications for one or both of the others. If we want fast development, we need to throw more money at it and/or cut quality (e.g., fewer…

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  • alcohen.com

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    The 11 Deadly Sins of Product Development: Is Your Project at Risk?

    As a veteran of product development, I’ve seen my share of projects succeed—and fail. In my book Prototype to Product: A Practical Guide to Getting to Market (O’Reilly), I identify 11 common pitfalls that can derail even the most promising efforts. I call them the “11 Deadly Sins of Product Development”: These sins fall under…

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